Kleenex Walmart Hispanic Artists Floorstand
"The Kleenex brand created these festive packages by running a contest for amateur Hispanic artists to submit design concepts (see inset). The results add some greatly appreciated excitement to this rather staid category.
Brand: C+. The concept rated an A, but the way it was brought to retail gets a D for dull. You had great, lively packages and you loaded them into dull, boring blue cases instead of complementary floor stands.