Games/ Contests/ Sweepstakes

Product: Single-serve snacks
Number of displays: 25,000
P-O-P company: Clarion Promotion, Greenwich, Conn.
Distribution: Convenience stores
Introduction: June 1995
Duration: Promotional
Construction: Corrugated
Read the clever header card carefully. While it draws a link between the purchase of a Nabisco single pack and a fountain drink and the chance to enter the contest, no purchase was necessary for contest entrants.

New Packaging, P-O-P to Drive Olympic Effort

Product: CreataCard greeting cards
Number of displays: 2 sets of 10,000
P-O-P company: Wyse Advertising (sweepstakes graphics), Cleveland
Distribution: Mass merchants, card and gift stores, chain drugstores, supermarkets
Introduction: September 1995
Duration: Temporary
Construction: 8-point and 12-point C1S cover stock; 10-point styrene