Games/ Contests/ Sweepstakes

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Metromedia Restaurant Group, Plano, Texas
Products Promoted: Bennigan's St. Patrick's Day Blarney Blast game
Objective: Used for three weeks leading up to St. Patrick's day, this napkin and silverware wrap promoted Bennigan's Blarney Blast contest. Patrons could peel the wrap apart to reveal a game piece with instant-win prizes that ranged from meal discounts to a trip for two to Ireland.
Introduction: February 2001
Size of Run: 3 million