Games/ Contests/ Sweepstakes

Clients: Lady Foot Locker, Reebok International Ltd. and Mattel
Producer: Medallion Associates Ltd.

Product: The Southland Corp. Starship Enterprise Vapor Trail
Number of displays: 3,200
P-O-P company: Eddy Associates Inc., New Berlin, Wis.
Distribution: 7-Eleven stores
Introduction: August 1991
Duration: 30 days
Construction: Foam board and Tyvek plastic
Sales of Slurpees soared when the Enterprise appeared.