Games/ Contests/ Sweepstakes

In an effort to counter clean-floor policies and crowded stores, marketers offer healthy products, on-the-go packaging.

Client: Sony Ericsson, Research Triangle Park, NC
Producer: Under 1Roof, Dallas
Comments: For the late 2004 launch of its Z500 multifunction wireless phone, Sony Ericsson appealed to people's desire for instant fame. A sweeps program offered the winner a walk-on role in a movie.