GUM 'Color to Win' Floorstand
Product: Sunstar Butler Crayola toothbrushes and flossers
P-O-P company: Ideal, Chicago
Distribution: Supermarkets, drugstores and mass merchants
Introduction: June 2006
Duration: Temporary
Construction: Corrugated, plastic
Set-up: Retail staff
Comments: Sunstar Butler uses bright Crayola-brand colors to grab mothers' attention to its GUM Crayola oral care floorstand.
