LaCrosse Boots Sweeps Standee
Product: LaCrosse work boots
Number of displays: 500 P-O-P kits
Producer: Meat (creative); Western Graphics (printing), both of Portland, OR
Distribution: All LaCrosse carriers
Introduction: April 2007
Duration: Temporary
Construction: Corrugated
Set-up: Retail staff
Comments: Tear pads on the standee invited consumers to enter to win the sweepstakes.
