FSIs

An overview of NCH Marketing Services' annual report

Patent: 5,573,124
Issued: Nov. 12, 1996
Inventor: Michael J. Frost, Cliffside, N.C.
The display rack has two basic lightweight wire grid framework panels held together in a T-shaped configuration adapted to receive removably mounted shelves in a variety of locations within the confines of a rectangular parallelpiped defined by the framework. The shelves are basket-shaped and adapted to mount explicitly for products of various heights on opposite sides of the T leg panel.

Product: Aussie 3 Minute Miracle
Number of displays: 1,100
P-O-P company: The Smyth Cos.-Reynolds Guyer Designers, St. Paul, Minn.
Distribution: Drugstores, mass merchants and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Redmond Products' merchandiser for Aussie 3 Minute Miracle hair conditioner complements a campaign that includes FSIs and television and print advertising. The display can serve as a power wing or endcap.