Budweiser and Bud Light Beers Floorstand
Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: To help build brand awareness and customer loyalty for specific event promotion. The initial launch was for Speed Week in Daytona, Fla.
Introduction: January 1999
Construction/Materials: Corrugated
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.