Ethnic Marketing

South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P.

Mercadeo Empresarial (Promarket Mexico)
Motorola de Mexico
Comments: The goal was to improve sales of every Motorola product being offered in Mexico while unifying the brand's image. The equipment is highly visible because it is lighted from the top with slim lamps. The clouds in the background are also backlit. Since the installation of the display, some stores have reported record results, especially in the sales of products such as two-way radios that are not otherwise heavily advertised.

Trans World Marketing
Comments: Targeted for the gay market, this sign rotates on a center axis, creating visual interest. Motion and reflectivity work to convey a retro feel, reminiscent of the disco era.

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.