Ethnic Marketing

Brand marketers evaluate retailer performance, P-O-P budgets and technology

Custom products for black and Hispanic women, and for style-conscious men, share the spotlight as cosmetics marketers continue to target niche markets.

Coty recently shipped 25,000 displays to promote its Rimmel line in drugstores. The company wanted a recognizable brand image. These units show women of color. Other graphic panels feature Caucasian models.
Producer: Masters of Branding, New York

Coty recently shipped 25,000 displays to promote its Rimmel line in drugstores. The company wanted a recognizable brand image. These units show women of color. Other graphic panels feature Caucasian models.
Producer: Masters of Branding, New York

Retailer: Safeway/Dominick's

Retailer: 7-Eleven
Location: New York

Client: Coors Brewing Co., Golden, CO
Introduction: October 1, 2003
Size of Run: 5,000
Distribution: Supermarkets, c-stores
Dimensions (H x W x D): 5' x 2' x 1/6"
Weight: 1/2 lb.
Producer: Traver & Asociados, Laguna Beach, CA