Ethnic Marketing

Client: Procter & Gamble, Toronto, ON
Introduction: January 2006
Product(s) Promoted: Shampoo and conditioner
Distribution: Food/Drug/Mass channels nationally in Canada
Intended Length of Use: 2 to 4 weeks
Size of Run: 2,000 units
Dimensions (H x D x W): 9.25" x 14" x 28.5"
Weight: 2.5 lbs.
Producer: Upshot, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coors Brewing Co., Golden, CO
Introduction: June 2005
Product(s) Promoted: Coors Light
Distribution: C-stores and independents
Intended Length of Use: 6 to 12 weeks
Size of Run: 160
Dimensions (H x D x W): 37" x 3/8" x 24"
Weight: 4 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Retailer: Publix
Location: Acworth, GA

Retailer: Giant Landover
Location: Washington, D.C.