Ethnic Marketing

Brands that empathize both rationally and visually get more attention at the shelf.

Retailer: Genuardi's
Location: Philadelphia

"The demographics of the United States are changing. We've become more of a true melting pot of different cultures, ethnic backgrounds and languages. Brand marketers are more sensitive to this fact but have barely scratched the surface of where they'll need to go with their in-store merchandising campaigns to reach their entire potential audience.

"The demographics of the United States are changing. We've become more of a true melting pot of different cultures, ethnic backgrounds and languages. Brand marketers are more sensitive to this fact but have barely scratched the surface of where they'll need to go with their in-store merchandising campaigns to reach their entire potential audience.

"The demographics of the United States are changing. We've become more of a true melting pot of different cultures, ethnic backgrounds and languages. Brand marketers are more sensitive to this fact but have barely scratched the surface of where they'll need to go with their in-store merchandising campaigns to reach their entire potential audience.

"The demographics of the United States are changing. We've become more of a true melting pot of different cultures, ethnic backgrounds and languages. Brand marketers are more sensitive to this fact but have barely scratched the surface of where they'll need to go with their in-store merchandising campaigns to reach their entire potential audience.

"The demographics of the United States are changing. We've become more of a true melting pot of different cultures, ethnic backgrounds and languages. Brand marketers are more sensitive to this fact but have barely scratched the surface of where they'll need to go with their in-store merchandising campaigns to reach their entire potential audience.

Retailer: Sweetbay
Location: Orlando, FL

Retailer: SaveRite
Location: Orlando, FL