Ethnic Marketing

Retailer: Jewel-Osco
Location: Chicago

Client: Colombina S.A., Cali, Colombia
Product(s) Promoted: Bon Bon Bum Lollipop
Distribution: Supermarkets in 32 states
Number of Stores: 30,040
Production Run Quantity: 30,040
Introduction: July 2006
Intended Duration: 3 years
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Solutions Group Ltd., Bogota, Colombia

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola Femsa de Colombia, Bogota, Colombia
Product(s) Promoted: Coca Cola and Crush Bottles
Distribution: Independent Columbian Retailers
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: August 2006
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 23" x 12"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50

Retailer: Jewel-Osco
Location: Chicago

Retailer: Jewel-Osco
Location: Chicago

Retailer: Walgreens
Location: Atlanta

Retailer: Jungle Jim's
Location: Fairfield, OH