Entertainment Tie-ins / Licensing

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry

Client: Universal Pictures, Universal City, Calif.
Product Promoted: "The Lost World: Jurassic Park" movie
Marketing Objective: The graphics were used on floors in movie theater entrances and snack bars to promote the movie.
Producer: Trenmark, La Mirada, Calif.
Distribution: Movie theaters
Quantity: 2,600
Materials/Process: 3M floor graphics -- screen printed
Introduction: May 1997

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