Entertainment Tie-ins / Licensing

Client: Hope Industries, Farmingdale, N.Y.
Product Promoted: "Star Wars" character watches
Objective: To capitalize on the excitement surrounding the "Star Wars" movie.
Introduction: May 1999
Number of Displays: 4,000
Construction/Materials: One color plus varnish flexo print on corrugated, five-color litholam riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Schwarz Worldwide for McDonald's Corp., Oak Brook, Ill.
Distribution: McDonald's restaurants
Size of Run: 11,700
Producer: Rapid Displays, Chicago
Division: Temporary, Services
Objectives: The kiosk was designed to promote McDonald's tie-in with the popular movie "Toy Story 2" and is intended to serve as the primary in-store communication element in an integrated marketing program tied to the holiday season.

A Stone Cold Groove...