Displays & Signs

Advertiser: Campbell Soup Co., Camden, N.J.
Producer: Merchandising Display, Englewood Cliffs, N.J.
Objective: As part of Campbell Soup's largest promotional program, the marketing goal was to promote collecting soup labels at back-to-school time.

Advertiser: Coca-Cola USA, Atlanta
Producer: Masterack, Atlanta
Objective: To create in-store presence during the holiday season for Coca-Cola products.

Advertiser: Miller Brewing Co., Milwaukee, Wis.
Producer: Everbrite Inc. Greenfield, Wis.
Objective: The use of a two-sided neon sign is a first for Miller Lite Beer. The high visibility of real neon is used to backlight the Lite logo which appears on both sides of the sign. Lite's message is visible to people outside as well as inside the store.

Product: Warblers toy birds
Number of displays: 7,000
P-O-P company: Concept Fixtures LTD.
Distribution: Gift, stationery, toy stores
Introduction: April 1991
Duration: Permanent
Construction: Wood
The six Breezy Singers birds come pre-packaged with the display.

Advertiser: L'Oreal, New York
Producer: P.O.P. Inc., Long Island City, N.Y.
Objective: To design a series of injection-molded, interlocking modules and slatwall sections that can merchandise the entire L'Oreal product line and adjust to any wall size. Once assembled, the system allows L'Oreal to update and revise the product line without upsetting the retail milieu.

Advertiser: Bailey Hat Co., Los Angeles
Producer: RP Creative Sales, Burbank, Calif.
Objective: To isolate Bailey hats from the usual jammed area of all western hats. This was accomplished by creating a floorstand and a counter unit. It made it easy to take a hat from the display and check sizes.

Advertiser: Whittle Communications, Knoxville, Tenn.
Producer: Trans World Marketing Corp., East Rutherford, N.J.
Objective: To present current gastroenterology information and dispense sample products. The display also features an illustrated reference flip-chart, and is used in physicians' offices. An erasable marker is provided to allow physicians to draw and detail patients' health needs.

Product: Darda Mouse!
Average unit cost: $2.50
P-O-P company: Wagner Container, Baltimore
Distribution: Specialty toy stores
Introduction: July 1991
Duration: Promotional
Construction: Corrugate
Darda's motorized toy mice are ready to speed off of "cheesy" countertop display in toy stores.