Displays & Signs

Product: Assorted chocolate candies
P-O-P company: The Acorn Group, Chicago
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: Fall 1992
Duration: Promotional
Construction: Corrugated cardboard
Prepacked wing shippers from Brach's help get the company's chocolate-covered candies additional display space in stores that have strict "clean floor" policies.

Product: Bausch & Lomb Ray Ban Wayfarer sunglasses
Number of displays: 5,000
P-O-P company: Thomson-Leeds Co., New York
Distribution: Optical stores
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded plastic (base), foam acrylic (Wayfarer lettering)
A counter display for Wayfarer sunglasses from Bausch & Lomb is designed to help establish the line as its own brand entity.

Product: Burglar alarms and door lock installation kits
Number of displays: In test in 100 stores
P-O-P company: SEMCO, Ocala, Fla.
Distribution: Hardware stores, home centers and building supply outlets
Introduction: January 1992
Duration: Temporary
Construction: 50 millimeter high-density plastic
Sell strips designed to cross-merchandise the products from WeslockNational are currently being tested in 100 stores.