Displays & Signs

Product: Random House Merchandise Group Pictureback books
Number of displays: 2,000
P-O-P company: Saint Elizabeth Street, Little Falls, N.J.
Distribution: Supermarkets, drug and bookstores and mass merchants
Introduction: October 1991
Duration: Permanent
Construction: Plastic-coated, heavy-gauge wire
Single-pocket racks were developed to spur sales at the checkout. Random House believes its books will win over a candy bar.

Client: Thumann's
Producer: Heritage Frame & Glass Creations Ltd.

Introduction: January 1991
P-O-P company: Gamon International Inc.
Background: A compact footprint is the hallmark of this unit, which is a wire rack designed to hold two 18-count trays.

Client: Frito-Lay Inc.
Producer: Lone Star Container

Client: Motorola Lighting Inc.
Producer: Visual Marketing Inc.

Product: Pacific World Corp. Nailene artificial fingernails
Number of displays: 10,000
P-O-P company: Deerfield & Associates (designer), Calabasas; Bertco Graphics (manufacturer), Glendale, both of Calif.
Distribution: Mass merchants, chain drug and chain food stores
Introduction: May 1992
Duration: Promotional
Construction: Chip board
Putting the rebate form directly in front of the consumer is the goal of a display for Nailene fingernail products.

Product: Take 5 cleaning system
Number of displays: 100
P-O-P company: Tom Marx & Associates, Los Angeles
Distribution: Drug stores, mass merchants, vacuum cleaner stores
Introduction: May 1992
Duration: Temporary
Construction: Corrogated cardboard and paper
Take 5 has been a hit with smaller vacuum cleaner stores, thanks to a new display.

Introduced: March 1992
Advertising agency: Earle Palmer Brown
P-O-P firm: Creative Products, Tampa, Fla.
Construction: Four-color printing on styrene, die cut
Quantity: 15,810

Introduced: November 1987
Advertising agency: In-house
P-O-P firm: Dualite Inc.
Construction: Clear Vivak with black/white co-extruded polystyrene
Quantity: 5,500