Displays & Signs

Product: Telephones and answering machines
Number of displays: 1,400
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants
Introduction: September 1992
Duration: Permanent
Construction: Extruded and injection-molded plastic, fabricated acrylic and painted Masonite.
The Flex System display unit comes in modular 2-foot and 4-foot sections, which hook together to create custom departments up to 20 feet long.

Client: Procter & Gamble
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores, mass merchants and discount outlets
Construction: High-impact, low-gloss, frosted black tray and header hot stamped in gold foil. Header has a clear, injection-molded, crystal-styrene illusion screen with a die-cut graphic panel.
Introduction: February 1992

Product: Nina Ricci
Client: Nina Ricci
P-O-P company: de Diam/Decoretalage
Category: Parfums & Cosmetiques

Client: Cosmair Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Primex, litho sheets, custom extrusions, die cutting and mounting
Introduction: January 1993

Product: Parker pens
Client: Parker Pen USA
P-O-P company: DCI Marketing
Category: International

Client: May Co.
P-O-P company: Electra Display, Ronkonkoma, New York
Distribution: May Co. department stores
Construction: The Borghese in-case strip is hot stamped. The Fashion Fair in-case strip features metal lettering mounted to plexiglass.
Introduction: October 1992
Comments: The in-case strips for Fashion Fair required custom coloring. The colors had to be matched to the required logo specifications.

Product: Miller Lite, Genuine Draft and Genuine Draft Light beers
Number of displays: 5,000
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: On-premise locations
Introduction: October 1992
Duration: Permanent
Construction: Electriglas, a neon-filled, cut-glass panel
Miller Brewing chose a sealed neon sign for its on-premise efforts, noting its safety as a key concern.

Product: Van Cleef & Arpels
Client: Parfums Van Cleef & Arpels
P-O-P company: de Hugues Flochel Creation
Category: Parfumes & Cosmetiques