Displays & Signs

Product: Hiram Walker & Sons Inc. Cutty Sark Scots Whisky
P-O-P company: Bish Creative (design and concept), Lake Zurich, Ill.; Westcott Paper Products (manufacturing and finishing), Detroit
Distribution: Liquor stores
Introduction: November 1994
Duration: Seasonal
Construction: 55-point board covered in multicolored printed paper (frame); cardboard with foil and 4-color covering and embossing (revolving gift-box replica)

Client: Seiko Corp. of America
P-O-P company: Mechtronics, Stamford, Conn.
Two black-light ultraviolet light-bulbs radiate onto the watches to make them glow as they would if they were fully charged and glowing in the dark.

Product: Home cleaning instruments
P-O-P company: McLean Packaging Corp., Philadelphia
Distribution: Home centers, supermarkets, drug stores
Introduction: May 1994
Duration: Promotional
Construction: Corrugated
Corrugated displays have been developed for several of Quickie's products, including the Web Duster, center.

Product: Door hardware
Distribution: Warehouses, home center stores and hardware stores
Introduction: August 1994
Duration: Permanent
Construction: Foamboard (headers), particleboard (sample panels and dividers), plastic (BPM bins)
Amerock has introduced a merchandiser for its solid-brass door hardware that matches the configurations of the three new merchandising systems.

Product: Ohio Health Care Products Inc. Dental flossing and brushing system
P-O-P company: Star Test Ltd., New York
Distribution: General merchandise stores
Introduction: July 1994
Duration: Permanent
Construction: Molded styrene (base), cardboard (header)
Ohio Health Care's new Oral Ease dental system is highlighted in a molded-styrene display that uses a sample of the product and four-color photos to explain the workings of each attachment included in the system.