Displays & Signs

Product: Cat food, cat carriers
Number of displays: 3,400 floorstands, 7,500 danglers, 86,000 cat carriers
P-O-P company: O'Brien Industries Inc. (OBI), Cypress, Calif.
Distribution: Pet supply stores, feed stores and pet superstores
Introduction: June 1995
Duration: Temporary
Construction: Corrugated (floorstands and carriers); chipboard (danglers)
Nutro Products Inc. has introduced a promotion for its MAX cat food and cat carriers. The promotion included a floorstand, a dangler and the cat carrier.

Client: Heublein Merchandising Services
P-O-P company: The Dyment Co., Erlanger, Ky.

Client: Flagstar Corp.
P-O-P company: New Dimensions Research Corp., Melville, N.Y.

Nick's Toy Line Now Numbers 150

Client: Jim Beam Brands
P-O-P company: Acrylic Designs Inc., Springfield, Vt.

Client: Wolverine Worldwide Inc.
P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich.

Client: Magnavision
P-O-P company: P.O.P. Inc., Woodside, N.Y.

Product: Philip Morris Co. Marlboro cigarettes
Number of displays: 900
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, gas stations
Introduction: June 1995
Duration: Permanent
Construction: Polycarbonate; vinyl; aluminum
Marlboro's Illuminated Cigarette Pack display is used as an outdoor sign to attract customers from long distances. The illuminated cigarette pack is usually mounted on a 13-foot pole.