Displays & Signs

Product: Bryant commercial-grade receptacles, switches, plugs and connectors
Number of displays: 500
P-O-P company: Shaw Associates, West Springfield, Mass.
Distribution: Hardware stores and home centers
Introduction: January 1995
Duration: Permanent
Construction: Individually pre-packed corrugated cartons; screenprinted, high-impact polystyrene headers and shelf labels
New bin boxes and signage from Bryant Electric help home centers and hardware stores sell more commercial- and industrial-grade wiring devices.

Client: Hiram Walker & Sons Inc./Allied Domecq
Producer: Ross Roy Communications
Category: Wood Floorstand
Production Run: 220
Unit Cost Range: More than $250
COMMENTS: This display assembles a line of premium spirits for distribution in the key markets in the United States. A furniture manufacturer was commissioned to customize a cabinet with unique colors, lighting, mirrors and locking glass doors. Complementary product information cards, shelf talkers and static clings also were developed.

Product: Renewal reusable alkaline batteries and Power Station chargers
P-O-P company: Display One, a division of Menasha Corp., Madison, Wis.
Distribution: Mass merchants and other retail stores
Introduction: October 1995
Duration: Temporary
Construction: Corrugated
Rayovac entices consumers to try its new renewable battery line by using interior display space that explains the product's benefits. The display also touts free limited-edition Michael Jordan posters that come attached to it.

Retailers know what they want, just ask them (please!)

Product: Classic Accessories Elegant Breeze floor registers
Number of displays: 500
P-O-P company: Creative Energy Inc. (design), Johnson City, Tenn.; Cooper Container Corp. (manufacture), Maynardville, Tenn.
Distribution: Floor covering stores, home centers, and kitchen and bath showrooms
Introduction: June 1995
Duration: Semipermanent
Construction: Corrugated