Ambassador Discount Card Shop
Product: Ambassador greeting cards
Number of displays: 400 hanging mobiles; 3,000 fascia strips
P-O-P companies: Hallmark Cards Inc., Kansas City, Mo. and Giant Food Inc., Landover, Md. (design); National Graphics Inc., Baltimore (printing and die cutting)
Distribution: Giant Food's stores
Introduction: February 1995
Duration: Permanent
Construction: Fome-Cor
To draw attention to its greeting card department, Giant Food Inc. has updated its P-O-P materials with colorful, customized hanging mobiles and fascia strips.
