Displays & Signs

Product: Single-use cameras
Number of displays: 500
P-O-P company: Cameo ContainerCorp., Chicago
Distribution: Gingiss Formalwear shops
Introduction: January 1996
Duration: Temporary
Construction: Corrugated with a metal header brace
At Gingiss Formalwear shops, the Argus camera display can be refilled. The concept of picking up several cameras while ordering formal wear has done very well, according to a spokesman for the camera maker.

Products: Gummi Savers candy and "Heart of Darkness" computer game
Number of displays: 30,000 floor displays and 20,000 counter units
P-O-P companies: Kobin Enterprises (design), New York; Chesapeake Display & Packaging Co. (production), Winston-Salem, N.C.
Distribution: Convenience stores (counter units); supermarkets, drugstores and mass merchants (floor displays)
Introduction: August 1996
Duration: Temporary
Construction: Corrugated with a litho-wrapped header card

Product: Ice cream cakes
Number of displays: 3,000
P-O-P companies: Displays Plus (manufacture), Anaheim, Calif.; Johnson Lampier Marketing Services (unit design, project coordination), Glendale, Calif.
Distribution: Baskin-Robbins franchises nationwide
Introduction: July 1996
Duration: Permanent
Construction: 4 millimeter expanded PVC plastic with five-color process printed decal labels

Product: Beef
Number of displays: 500
P-O-P companies: Everbrite Inc. (manufacturing), Greenfield, Wis.; Adams-McClure Inc. (broker), Denver
Distribution: Restaurants
Introduction: January 1996
Duration: Permanent
Construction: Molded polyurethane foam backboard with neon tubing and an electronic power supply
A fake wood, real neon sign is charged with establishing a brand identity in restaurants for meat wholesaler Monfort Beef.