Displays & Signs

Product: Liquid Nails caulks and sealants
P-O-P company: E-B Advertising Display Co., Massillon, Ohio
Distribution: Home centers
Introduction: May 1996
Duration: Permanent
Construction: Wire racking, injection-molded plastic panels
Macco Adhesives' new gondola racking system allows retailers to stock any configuration of the company's two sizes of sealants and caulks in a horizontal fashion that ensures products aren't falling over or leaving empty spaces when they are purchased.

Client: Pharmacia & Upjohn Inc.
Product: Rogaine Hair Growth Treatment
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drugstores, supermarkets and mass merchants
Construction/Processes: Injection-molded styrene trays and K-resin shields, steel springs, die-cut rubber feet, pressure-sensitive litho label
Introduction: March 1996

Ebel Window Display
Prisme

Client: KAL Corp.
Product: Homeopathic products
P-O-P company: Thomson-Leeds Company Inc., New York
Distribution: Health food stores, drugstores
Construction/Processes: Injection-molded plastic, extruded plastic, vacuum-formed plastic, printed tag stock, printed spring rolls
Introduction: April 1996

Products: XL II 90 high-bias and UR 90 normal-bias audiotapes
Number of displays: 10,000
P-O-P company: Wil-Mac, Conyers, Ga.
Distribution: Mass merchants, music stores, electronics stores, drugstores and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Maxell's floor display for audiotapes offers two free premiums, a tape and a poster.