Displays & Signs

An Interview with James Detwiler, Director, Chanel Package Development

Clarion Promotion A Fresh Perspective
A & W Most Wanted
Cadbury Beverages

Client: Elfin Music Co.
Producer: Elfin Music Co., Sarasota, Fla.
Category: Wood - Media - CDs/Video Games/Print/Videos/Software/Movies
Production Run: 500
Unit Cost Range: More than $250

Product: Hiking boots and other active footwear
Number of displays: 10,000
P-O-P company: Prairie fish, Chicago
Distribution: Specialty outdoor and sporting goods stores
Introduction: April 1996
Duration: Permanent
Construction: Reclaimed pine lumber and recycled steel wire
A slatwall display from Merrell Footwear offers an angled wire frame that supports the shoe and allows the tread to be displayed to customers.

Union Camp Graphics Group
Playtex Bio Sun Floorstand
Playtex Products Inc.

Product: Eyewear retainers
P-O-P company: Western Cabinetworks Inc. (manufacture), Belgrade, Mont.; Questech (logo), Middlebury, Vt.
Distribution: Specialty and sporting goods stores
Introduction: November 1996
Duration: Permanent
Construction: Wood, metal
The 12-pound countertop display features 16 hooks in a circular presentation. The unit's metal mesh structure is allowed to rust naturally. Croakies' new metal composite logo is mounted onto two sides of a hardwood header measuring 10 inches wide.

Client: Brown-Forman
Product promoted: Ice Breakers frozen alcoholic drinks
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated with preprinted header
Introduction: May 1996