Displays & Signs

Cosmetic company: Carita
Product: Fragrance
Introduction: September 1996
P-O-P company: Rialto Products Inc., Brooklyn, N.Y.
Distribution: Specialty stores
Construction/Materials: Half-inch fluorescent acrylic, mirrored acrylic, chrome plated metal, fluorescent bulb and wiring

Cosmetic company: Bijan Fragrances Inc.
Product: Michael Jordan cologne
Introduction: November 1996
P-O-P company: Consumer Promotions International, Mount Vernon, N.Y.
Distribution: Department stores, footwear stores, sporting goods stores
Construction/Materials: Silkscreened, acrylic header; white, powder-coated steel frame; black, textured-satin, injection-molded base

Product: Tootsie Roll XL candy
Distribution: Drugstores, supermarkets and c-stores
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
Tootsie Roll's new corrugated display emphasizes the big size of its 10-inch-long XL candy by extending the trays over the edges of the base.

Cosmetic company: Chanel Inc.
Products: Lipsticks and nail polish
Introduction: October 1996
P-O-P company: Schutz International Inc., Morton Grove, Ill.
Distribution: Department stores
Construction/Materials: Black acrylic, gold metal and screening; the unit has removable panels to update products

Spring Industries' Wamsutta, the Charlotte, N.C.-based home textiles marketer, recently partnered with United Airlines to offer department store customers an airfare discount.
   The promotion, which ran through April, was designed exclusively for department store chains including Federated, May Co., Bloomingdale's and Sterns by Einson Freeman Inc., Paramus, N.J. In-store point-of-purchase materials grabbed shoppers' attention around the bedding displays in these stores touting the offer.

Cosmetic company: Pavion Limited (Black Radiance Cosmetics division)
Products: Black Radiance Smoke and Ice collection of lipstick, nail polish, mascara and eyeliners
Introduction: June 1997
P-O-P company: Bannon Group Ltd., Linden, N.J.
Distribution: Mass merchants, supermarkets, drugstores, beauty supply storesConstruction/Materials: White vacuum-formed, high-impact styrene tray with riser card

Product: Sport sandals
Number of displays: 350
P-O-P company: Grendene S.A., Farroupilha, Brazil
Distribution: Sporting goods, department and shoe stores
Introduction: March 1997
Duration: Temporary
Construction: EVA and vinyl laminate
Two sheets of EVA are layered to form a floor mat encouraging shoppers to slip their feet into a pair of Rider after-sport sandals.