St. Moritz Premier Dispenser
Client: Atlantic Optical
Producer: Thomson-Leeds Company Inc., New York
Category: Metal/Wire - Jewelry/Eyewear/Watches
Intended Length of Use: 3-6 months
Production Run: 1,000
Unit Cost Range: Less than $24
Comments: This display promoted the client's logo using a laser-cut sheet metal product highlighter and a logo plaque. The design merchandised four products in less space than if they were simply placed on a retailer's shelf individually. Sales of frames generated from this display program have exceeded two million units.