Displays & Signs

Client: Zany Brainy, Wynnewood, Pa.
Products Promoted: Music CDs
Objective: To provide an easy-to-use music listening system that incorporates eye-catching graphics and promotes an interactive environment that is fun for both parents and children.
Introduction: October 1997

Product: Turn & Pull alarm watches
Number of displays: 500 to 1,000 of each piece
P-O-P companies: International Display (merchandiser), Pawtucket, R.I.; McCoy Ltd. (static cling), Torrington, Conn.; Algar Plastics Ltd. (acrylic image holder), Saint Laurent, Quebec; Horton Printing (image holder and countercard), Meriden, Conn.
Distribution: Mass merchants
Introduction: May 1998
Duration: Temporary
Construction: Acrylic (merchandiser and image holder); cardstock (countercard)

Product: Flirt by Prescriptives
Number of displays: 1,000
P-O-P company: IDMD Manufacturing, Scarborough, Ontario, Canada
Distribution: High-end department stores
Introduction: April 1998
Duration: Permanent
Construction: Injection-molded acrylic bottle, electroplated aluminum cap, screen-printed lettering
A bottle of Flirt by Prescriptives (at left, on stand) is shown next to a first-of-its-kind P-O-P marketing tool from Estee Lauder: an exact, 2-foot-high acrylic replica of the Flirt fragrance bottle.

Nabisco's Cookie and Cracker Section Gets a Facelift

Client: Taylor Made Golf Co., Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To introduce and highlight a new product while educating the consumer about the importance of properly fitting children with the correct size clubs. The fixture also provides a fitting chart, an educational video and related accessories.
Introduction: April 1998
Construction/Materials: Melamine-coated particleboard and wire-formed club holders
P-O-P Company: Showtime Enterprises Inc., Paulsboro, N.J.

Client: CCA Industries, East Rutherford, N.J.
Product Promoted: Non-toxic nail polish
Construction/Materials: Corrugated
P-O-P Company: Artisan Display & Packaging, Moonachie, N.J.