Displays & Signs

Client: Buena Vista Home Video
Producer: Cornerstone Display
Comments: This movie display depicted key characters from the film and conveyed the video's overall story line. A light thief captured ambient light, making it appear that the title treatment was backlit.

Client: Kool-Vue, Div. of Perfect Fit Enterprises
Producer: Inland Paperboard & Packaging Inc.
Comments: The display's unusual trapezoidal shape attracted attention. The hands-on product demonstration of the mirror effectively educated consumers.

Client: Gillette Co.
Producer: Abstrategy Design & Manufacturing
Comments: The production of more than 28,000 of these "POPTOPs" helped launch Gillette's new Mach3 razor. With a tall, slim design, several units could be installed in one location. The spring-feed system was easy to load and could handle other Gillette products. Other features included an anti-pilfer clear cover and removable graphics.

   McDonald's Corp., Oak Brook, Ill., introduced its first full-length home video starring Ronald McDonald in October to consumers at participating McDonald's restaurants nationwide. The 40-minute video was available for $3.49 with any purchase. "Scared Silly" was the first video in the series to be introduced. Another will be introduced early this year and the third during the summer. Customers were made aware of the offer with P-O-P materials that included window graphics, counter cards, floor graphics and in-store signage.

Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile