Cross-Merchandising

Daunte Culpepper standee creates awareness for new card game category

Retail Category: Department Stores: Cosmetics & Fragrances
Display Type: Endcaps & Power Wings
Client: Zotos International
Producer: Katherine Frank Creative Inc., Lombard, Ill.
Size of Run: 2,500
Comments: A metal logo and sign post created aisle visibility that helped launch the new product line and highlighted special promotions.

More "Pleasure to Burn"....

High-end displays show durability of company's security devices

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: UDV North America
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 600
Comments: The objective of this motion pole topper was to showcase the rum's mixability and cross-merchandise a variety of suitable mixers. The inner assembly, which includes a vacuum-formed facsimile of the Malibu rum bottle, turns via a battery-operated motor.