Cross-Merchandising

Product: North American road atlas
P-O-P company: Carroll Container Corp., Marion, Ind.
Distribution: Bookstores and map specialty stores
Introduction: September 2002
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Michelin cross-promoted with its brand of tires to tout the atlas in auto parts stores.

High-end "home theater" line is being introduced globally with a full line of P-O-P