CAT Footwear Takes a Walk on the Casual Side Channel Report: Dollars Make Sense As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap. Cows Gone Wild Dr Pepper/Seven Up Enters Single-Serve Milk Market With Spunky Raging Cow P-O-P Helps Launch Bang & Olufsen's $20,000 TV Seeing Green ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion Better Health Foundation Educates Kids In-Store Palm Uses Packaging, P-O-P to Differentiate PDAs Diageo Gets 'Manly' With Smirnoff Ice Triple Black P-O-P Staying Ahead of the Game VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market Display Equals Discount Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute First Previous 944 945 946 947 948 Next Last