Cross-Merchandising

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a display collection reinforcing the Ralph Lauren image using a clean, sleek design, bright colors and solid construction with anti-theft features. The versatility of the displays allows retailers to cross merchandise and use the displays on a counter or in a window. Major department stores and independent eyewear chains participated in this program with great success.
Number of Displays: 750

These days, merchandising is for everyone -- even those tough customers who are all business