Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Mass Merchants Speak Out on P-O-P Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Improving The Odds at Hardware Stores Does Your P-O-P Answer These Questions? Distributor Aids Kmart P-O-P Process Kraft Simply Great Meals Display Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Personal Approach Pays Off For Kraft, Hy-Vee What to Ask Retailers about Displays First Previous 1016 1017 1018 1019 1020 Next Last
