Shipper Highlights Wells Lamont Habitat for Humanity Sponsorship Kodak's Rebate and Coupon Offer Marries Greeting Cards and Film Moopons from CDC Promoting Good Health via Del Monte P-O-P Automatic Teller Coupons ATM Machines Expand Coupons to Packaged-Goods Marketers Mass Market Cosmetics Makeover Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers SoftKey Strips Down its Packaging, Beefs up CD-ROM Display Options Consumer Behavior Study Measures Promotion Effectiveness First Previous 1923 1924 1925 1926 1927 Next Last
