Jacob's Creek Spices Up Retail With Promo Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. Effects of Shopping Information on Consumers' Responses to Comparative Price Claims An abstract from the Journal of Retailing (Volume 78, Issue 3) Heineken Keeps the Party Going With P-O-P Now Showing...In a Store Near You In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge. Dr Pepper Joins the Cola Color War Mott's Bottle Neckers Instant P-O-P from Dexter Shoe Dexter shoe displays pop open in seconds Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. Scooby-Doo Makes Retail Splash Minute Maid targets families and tweens with two Scooby-Doo promotions First Previous 1893 1894 1895 1896 1897 Next Last
