Sargento/Keebler Shipper
Client: Sargento Foods, Plymouth, WI
Production Date: June 24, 2004
Size of Run: 5,000
Duration: Temporary
Producer: Great Northern Display Group, Racine, WI
Comments: Through a licensing agreement, Sargento cheese dip and Keebler crackers were merchandised on this display, launched in supermarkets to encourage trial of Sargento's non-refrigerated products. Angled trays enhanced product visibility and made the unit easy to shop. A UV coating made colors more vibrant and protected the shipper against moisture and humidity.