Back to School

The Royal Group
Creative Sales/American Map
Comments: This display for back-to-school reference products used bright colors to convey the theme and message of the brand. The unit was designed to work as a floor display or as a power wing. The marketer has already committed to running the program again next year.

Phoenix Display, a Company of International Paper
Lyrick Studios
Comments: The "Let's Play School" display was designed to introduce a new video in mass merchants and specialty stores. Flexibility was needed, and this unit can accommodate 18,24, 36 or 48 counts of video product. Removable pockets and plastic hooks enable it to also offer audiotapes, stuffed toys and DVDs. Still, the unit was designed to fit in a shipper under 84 inches in girth. More than 14,000 units were sold in, doubling company projections.

ImageWorks Display & Marketing Group Inc.
VF Jeanswear Inc.
Comments: The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.

Client: Timberland, Stratham, N.H.
Products Promoted: Back-to-school/Fall line of boots
Objective: To produce a self-standing floor display with high impact that is easy for retailers to assemble.
Introduction: September 1998
Construction/Materials: ADBOX -- E-Flute boxes that are screen printed with plastic connectors to assemble the wall display
P-O-P Company: ADBOX Inc., Hermosa Beach, Calif.

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