Nabisco 2005 Back-to-School Bus
Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: August 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide and Puerto Rico
Intended Length of Use: 6 weeks
Size of Run: Large: 6,777; Puerto Rico: 150; Small: 3,634
Dimensions (H x D x W): 70" x 27" x 94"
Weight: 82 Ibs.