Back to School

Client: Hanes Brands Inc.
Distribution: Wal-Mart stores
Producer: TimBar Packaging & Display
Objectives: The objective of this back-to-school promotion by Hanes was to introduce the new ComfortSoft product innovation in a very unique way while maintaining brand identity and continuity with other Hanes marketing initiatives. The challenges were to keep within the Wal-Mart display specifications for size while adding an element that communicates the features of the new fabric without need for shoppers to open the product packages.

Client: Office Depot Visual Merchandising
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Innomark Communications
Unit Cost: Under $50
Production Date: 6/1/2007
Number of Displays: 1,400

Client: Talbots Kids
Country of Production: United States
Distribution: United States
Intended Length of Use: 1 month
Producer: Innomark Communications
Unit Cost: Under $100
Production Date: 8/13/2007
Number of Displays: 160
Objectives: To entice the consumer into the store and build excitement around the back-to-school fashions at Talbots Kids stores.
Materials Used: 3/16" foamboard and 24 pt. SBS

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Kellogg's Cereals & Promotional Give-a-way
Distribution: Grocery Stores
Number of Stores: 5,248
Production Run Quantity: 5,248
Introduction: 6/20/07
Intended Duration: 3 months
Dimensions (H x W x D): 84" x 36" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration