"I fully realize that retail floor space is tight and sometimes you just have to squeeze a promotional display wherever it fits. But the way this store positioned this unit wasted half of its selling potential and virtually buried its visibility. It is a tribute to the Go-Paks and Snak-Saks' popularity with consumers that this corrugated half-pallet actually sold out within a week ä once shoppers found it.
Report Card:
- Brand: A. Great job combining two popular lunchbox items in one bright, eye-catching display in time for the back-to-school season.
