Henkel Soft Scrub and Renuzit Displays
Brand: Henkel's Soft Scrub, Purex, Dial, Right Guard, Renuzit and others
Insight: Shoppers are concerned with health and wellness around the start of the school year.
Solution: Tie the Henkel product family together through an annual back-to-school promotion around fitness that includes in-store displays and the chance to win money for a local school.
Description: Displays include a dump bin for Renuzit air fresheners and a Soft Scrub shipper. Both feature a photo of kids playing soccer, which ties into the HenkelHelps.com website.