BJ’s Wholesale Club tied in to Procter & Gamble’s April 25 brandSaver FSI event by kicking off a month-long bulk-purchase incentive, promising members a $15 BJ’s gift card with single purchases of $50 worth of participating P&G product, on April 27.
Meijer tied in to Procter & Gamble’s April 25 brandSaver FSI event with a full-page feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty products.
Nestle’s Purina recently ran ads in Adweek’s weekly email newsletter blast linking to a web page within samsclub.com listing multiple SKUs from the pet brand.
