Account-Specific

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

Product: Energizer keyless-entry batteries
Number of displays: 1,500
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Wal-Mart tire and lube centers
Introduction: July 2001
Duration: Semipermanent
Construction: Vacuum-formed styrene
Display set-up: Retail staff
The display for Energizer's new line of keyless entry batteries uses the shape of an automobile keyless-entry remote to attract attention and project the purpose for the batteries.

Daunte Culpepper standee creates awareness for new card game category

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 1,000
Comments: Featuring fluid, organic lines and soothing colors, this power wing merchandises 42 razors and 18 cartridge packs in Osco stores. A special hanging mechanism allows the display to be attached to a wide range of existing store fixtures.

Retail Category: Mass Merchants
Display Type: Retail - Account-Specific
Client: Eastman Kodak
Producer: Mechtronics, White Plains, N.Y.
Size of Run: 1,800
Comments: This mobile "pallet tower" with pre-packed PDQ trays meets all of Wal-Mart's merchandising requirements. Locking casters enable easy movement to key traffic areas within the store. Stores receiving the merchandisers posted an incremental 35% sell through compared to stores that didn't receive the unit.