Account-Specific

Retail Category: Motion, Light or Sound
Display Type: Account-Specific/Category Management
Client: High Sierra, Vernon Hills, Ill.
Producer: The Packaging House Inc., Chicago
Size of Run: 800
Comments: This motor-driven display for carry-on luggage moves product in two different directions using the same motor and gear mechanism. The display also utilizes a button-activated voice chip that explains product features.

Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Design Phase Inc., Northbrook, Ill.
Comments: Vacuum-formed styrene movie reels and injection-molded 3-D lettering helped to create a bold presence for Kmart's movie department.

A profile of Pepsi's Christopher DeMarco

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: The Gillette Co., Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 2,650
Comments: Designed for the pharmacy department in Eckerd stores, this display for Duracell Easy Tab hearing aid batteries utilizes a system of icons on the peghooks for easy shopability.

Client: Disney Consumer Products Global Toys, Burbank, Calif.
Introduction: August 2002
Number of displays: 700
Distribution: Toys "R" Us stores
Construction/Materials: Plastic, metal, chipboard, screenprinting
P-O-P company: Diam International, Woodside, N.Y.
Comments: Disney licensed its Disney Princess brand to a variety of toy manufacturers, including Hasbro, Mattel, Creative Design and Hauck, and created supporting P-O-P materials to create a destination area for the brand in Toys "R" Us stores.

Retail Category: Mass Merchants
Display Type: Endcaps & Power Wings
Client: Tiger Electronics, Vernon Hills, Ill.
Producer: Design Phase Inc., Northbrook, Ill.
Size of Run: 1,580
Comments: The marketing objective was to create a standalone environment to introduce the Hit Clips Micro Music System product line at Wal-Mart stores. The endcap helped lift sales 28% in stores that used it compared to stores displaying the product from existing peg hooks, according to the entry board.