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Account-Specific

  • Duracell Safeway Canada Photo Battery Display

    Client: Duracell, Boston
    Producer: New Dimensions Research Corp., Melville, N.Y.
    Duration: Permanent
    Production Date: September 2003
    Size of Run: 310
    Comments: Safeway Canada requested that this display be produced for placement on Kodak endcaps, even though Kodak includes their own brand of batteries on the displays.
    Duracell Safeway Canada Photo Battery Display
  • Cover Girl Wal-Mart Holiday Outlast Endstand

    Client: Procter & Gamble Cosmetics, Hunt Valley, Md.
    Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
    Duration: Temporary
    Production Date: October 2003
    Size of Run: 2,600
    Comments: Highlights top-selling shades at Wal-Mart while leveraging support from holiday print ads.
    Cover Girl Wal-Mart Holiday Outlast Endstand
  • Walgreens Robitussin Cough Gels RX Table

    Client: Wyeth Consumer Healthcare, Madison, N.J.
    Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
    Duration: Temporary
    Production Date: August 2003
    Size of Run: 4,500
    Comments: This pre-packed display was designed for Walgreen's "RX Table" location near the pharmacy counter. The base wrap slides over the store fixture.
    Walgreens Robitussin Cough Gels RX Table
  • McAfee Staples Software Endcap

    Client: Staples Inc., Framingham, Mass.
    Introduction: November 15, 2003
    Producer: Diam International, Woodside, N.Y.
    Duration: Permanent
    Size of Run: 2,000
    Dimensions (H x W x D): 4'6" x 3' x 11"
    Weight: 85 lb.
    Comments: This display is shoppable from three sides, improving upon the idea that in most Staples stores, endcaps are shopped from the front with two corrugated shippers placed on both sides. Big, bold billboard graphics immediately explain what this product does.
    McAfee Staples Software Endcap
  • Elizabeth Arden Wal-Mart Pallet Display

    Client: Elizabeth Arden Co., Miami Lakes, Fla.
    Producer: Menasha Display Group, Philadelphia
    Duration: Temporary
    Size of Run: 1,200
    Elizabeth Arden Wal-Mart Pallet Display
  • Duracell Best Buy Cooler Topper

    Client: Duracell, Boston
    Producer: New Dimensions Research Corp., Melville, N.Y.
    Duration: Permanent
    Production Date: August 2003
    Size of Run: 720
    Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
    Comments: Unit is engineered to fit on the cooler topper at Best Buy and other stores, turning previously wasted space into selling space.
    Duracell Best Buy Cooler Topper
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