J.J. Wainwright's Black & Tan Beer
Product: J.J. Wainwright's Black Jack Black & Tan beer
P-O-P companies: Print Management (paper), Pittsburgh; Cavanaugh Promotions, Pittsburgh, and Buztronics Inc., Indianapolis (flashing button); AJS & Associates (beer tap), Random Lakes, Wis.; and N. Henry & Sons (banner), Chicago
Distribution: On- and off-premise accounts
Introduction: September 1995
Duration: Temporary
Heavy media and promotional support for Pittsburgh Brewing Co.'s new J.J. Wainwright's Black Jack Black & Tan beer challenges consumers to say, "Hit me."
