Beer

Client: Halo Industries, Sterling, Ill.
Introduction: February 2004
Number of displays: 183
Producer: 3 Strikes Activation, Stamford, Conn.
Comments: St. Patrick's Day is big business for beer companies, and for on-premise locations the marketing space can be awfully tight. Guinness Draught grabbed an untapped area, rolling out satin chair covers. The covers also became collectibles.

Client: Okanagan Spring Brewery, Delta, British Columbia
Introduction: February 2003
Number of displays: 50
Producer: AVVA Light Corp., Calgary, Alberta
Comments: Promoting Sleeman Ale in bars and restaurants across Canada, this acrylic sign is edge-lit with LED lights.

Client: The Integer Group, Golden, Colo.
Introduction: April 2003
Number of displays: 384 (general market sign); 69 (gay and lesbian market)
Producer: Mechtronics, White Plains, N.Y.

Client: Barton Beers Ltd., Chicago, IL
Introduction: July 21, 2003
Size of Run: 2,850
Distribution: Liquor Stores and Supermarkets
Dimensions (H x W x D): 6' x 4' x 3'
Weight: 10 lb.
Producer: Great Northern Corp. Display Group, Racine, Wis.